Articles tagged with: Yankee Group and Smartphone

Forty-One Percent of Consumers Will Make Smart Phones Their Next Mobile Device

Yankee Group research reveals that trends within the smartphone ecosystem are profoundly impacting the power dynamics between original equipment manufacturers (OEMs) and operators. Traditionally, operators have had the upper hand when working with device manufacturers to bring a new device to market, but the power dynamics are shifting. With more competitive entrants, tighter budgets and increased consumer expectations, OEMs and operators need to work together, on equal ground, to thrive.  more

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