Articles tagged with: Yankee Group and Rcom

Low-Income Market Initiatives will Drive Mobile Banking in North America

Yankee Group says that mobile banking (m-banking) must become available to a majority of mobile users including prepaid and low-income consumers if it is to succeed in North America. M-banking solution providers in North America can learn an important lesson on service adoption from international low-income initiatives as the global rise of the Anywhere Consumer takes hold.  more

Related Tags: m-banking, mobile-banking, USA

Mobile Internet Services Market Should Exceed $66 Billion Annually

Yankee Group says that an untapped market for mobile internet services exists, which should already be worth more than US$66 billion per year. Instead, it has only reached US$9.5 billion. The full extent of these services' positive financial and socioeconomic impact has yet to be reached because service providers and their technology partners are not overcoming a wide range of barriers to adoption quickly enough.  more

Related Tags: mobile-data