Articles tagged with: Yahoo and Smart

Yahoo! Boosts Mobile Advertising Services

yahoo has announced two display advertising solutions for marketers as part of a new partner program designed to improve campaign performance by marrying yahoo's reach and targeting capabilities with third-party advertising technologies. By bringing together yahoo's platform with third-party Smart Ad technologies from Teracent and Tumri, yahoo believes it's offering an open and unmatched solution for reaching consumers with customized messages.  more

Related Tags: mobile-advertising, partner