Articles tagged with: Yahoo and Partner

Yahoo! Boosts Mobile Advertising Services

yahoo has announced two display advertising solutions for marketers as part of a new partner program designed to improve campaign performance by marrying yahoo's reach and targeting capabilities with third-party advertising technologies. By bringing together yahoo's platform with third-party Smart Ad technologies from Teracent and Tumri, yahoo believes it's offering an open and unmatched solution for reaching consumers with customized messages.  more

Related Tags: mobile-advertising, smart

Vodafone Considers Swapping Google for Yahoo

Vodafone is reported to be considering switching its mobile search service from Google to yahoo when their existing contract expires at the end of this year. Citing people close to the matter, Bloomberg News reported that the talks are still ongoing, and that yahoo is not the only firm Vodafone is talking to.  more

Related Tags: google, t-mobile, eu, vodafone, o2, mobile-advertising, vodafone-uk, mobile-search, instant-messaging