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Articles tagged with: Yahoo and Mobile Advertising
Yahoo! Boosts Mobile Advertising Services
yahoo has announced two display advertising solutions for marketers as part of a new partner program designed to improve campaign performance by marrying yahoo's reach and targeting capabilities with third-party advertising technologies. By bringing together yahoo's platform with third-party Smart Ad technologies from Teracent and Tumri, yahoo believes it's offering an open and unmatched solution for reaching consumers with customized messages. more
Google, Yahoo Find Mobile Ad Business a Whole New World
When Glu Mobile launched an ad campaign in February to sell its wireless games, the company at first ran ads on five mobile Internet networks, including those managed by Google and Yahoo. more
Related Tags: glu-mobile, google, jumptap, admob, millennial-media
Vodafone Considers Swapping Google for Yahoo
Vodafone is reported to be considering switching its mobile search service from Google to yahoo when their existing contract expires at the end of this year. Citing people close to the matter, Bloomberg News reported that the talks are still ongoing, and that yahoo is not the only firm Vodafone is talking to. more
Related Tags: google, t-mobile, eu, vodafone, o2, vodafone-uk, mobile-search, instant-messaging, partner
Yahoo Secures UK Mobile Advertising Deal
yahoo has secured the mobile advertising account for Hutchison 3G UK and will
exclusively sell 3 UK banners and sponsored links inventory. yahoo will sell the
inventory for the 3 UK portal starting from later this month.
more
Related Tags: 3-uk, hutchison-3g-uk, hutchison-3g, mobile-internet, 3, facebook, hutchison, UK
Mobile Search Critical as Search Advertising Races Towards $5 Billion in 2013
Just as search became critical on the desktop, search will become increasingly important in the mobile space. The growth of consumer options to search on-deck and off-deck, SMS, and via branded or white-label search providers in the mobile domain has created opportunities for advertisers to reach consumers through sponsored search opportunities. ABI Research believes mobile search advertising growth will be driven by this escalating array of options, as total search-related mobile advertising expands from $813 million in 2008 to $5 billion by 2013. more
Related Tags: google, abi-research, mobile-search
Network Operators to be More Involved in the Mobile Advertising Market
While publishers, media agencies, and Internet companies are already working feverishly on advertising concepts for mobile end devices, most of the mobile network operators continue to hesitate. The management and technology consulting company Detecon recommends that telecommunications companies immediately exploit the advantages they enjoy as network holders to put their own advertising business strategies into place so that they do not miss out on the opportunities offered by the mobile advertising business. more
Related Tags: google, detecon-international, mobile-internet
Google Talks Principles, Moves To Disrupt Wireless Market"
NEW YORK -(Dow Jones)- Google on Friday portrayed itself as a champion of consumers' unfettered access to the Internet, but demonstrated with a $4.6 billion promise that it sees profit in disrupting the telecommunications companies' hold on the wireless market. more
Related Tags: at&t, metropcs, leap-wireless, walled-garden, compete, eric-schmidt, fcc, verizon-communications, sk-telecom, federal-communications-commission
Agency Launches Mobile Search Adverts
The mobile advertising group, 4th Screen Advertising says that it has launched its mobile search division and is already working with a number of leading WAP publishers throughout the UK. more
Related Tags: mobile-search, wap
Mobile Advertising: Will there be a consumer backlash?
The mobile phone is the fastest growing and potentially the most effective advertising medium ever developed, but the danger of mismanaging this medium risks alienating consumers and damaging the reputations of major brands and mobile operators. more
Related Tags: mobile-tv, analytics, privacy, strategy-analytics, spam, yankee-group, danger
Mobile Advertising to Hit $14 Billion by 2011
Advertisers will spend US$1.4 billion on mobile media this year, rising to US$14.4 billion by 2011, according to the new Strategy Analytics report. Strategy Analytics predicts that mobile media advertising will account for a fifth of global spending on Internet advertising by 2011. more
Related Tags: analytics, strategy-analytics, verizon-wireless