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Articles tagged with: Yahoo and Google
Wi-Fi for travelers becomes Web marketing lure
Google, Yahoo, eBay and Microsoft, competitors on the Web, all have the same idea for marketing themselves this holiday season: temporarily providing free Wi-Fi access in airports, airplanes and public places. more
Related Tags: ebay, microsof, wi-fi, airports, USA
Google, Yahoo Find Mobile Ad Business a Whole New World
When Glu Mobile launched an ad campaign in February to sell its wireless games, the company at first ran ads on five mobile Internet networks, including those managed by Google and Yahoo. more
Related Tags: glu-mobile, mobile-advertising, jumptap, admob, millennial-media
Operators Lose Prime Position for Location Based Services
Wireless carriers are increasingly losing control of location-based service provision to Internet companies such as Google and yahoo, and to handset vendors like Nokia, according to Strategy Analytics. more
Related Tags: lbs, location-based-services, nokia, skyhook, gps
Vodafone Considers Swapping Google for Yahoo
Vodafone is reported to be considering switching its mobile search service from Google to yahoo when their existing contract expires at the end of this year. Citing people close to the matter, Bloomberg News reported that the talks are still ongoing, and that yahoo is not the only firm Vodafone is talking to. more
Related Tags: t-mobile, eu, vodafone, o2, mobile-advertising, vodafone-uk, mobile-search, instant-messaging, partner
Ex-Vodafone CEO, Arun Sarin Shortlisted to take Top Job at Yahoo
Former Vodafone CEO, Arun Sarin is one of a shortlist of possible contenders to take the top job at struggling internet firm, yahoo - reports the Wall Street Journal, citing people familiar with the matter. more
Related Tags: microsoft, cisco, vodafone, cisco-systems, arun-sarin, vodafone-group
Facebook-Twitter talks break down
Opinion piece by Madan Sheina, principal analyst at Ovum
What would have been the first major consolidation between two social
networking giants has failed to materialise, as FacebookÃ's attempts to woo
Twitter with an all-stock offer fell on deaf ears. FacebookÃ's valuation seems
to have been the sticking point. But with neither company as yet able to
demonstrate that it can make money on a scale that matches its number of users,
the outcome might not be a bad thing.
more
Related Tags: microsoft, sms, social-networking, twitter, ovum, ofta, compete, text-messages, facebook
Verizon in Talks with Google for Mobile Search Partnership
Verizon Communications is reported to be in talks with search engine giant, Google over a mobile search tie up for its Verizon Wireless subsidiary. The Wall Street Journal reported that the deal would make Google the default search engine on all Verizon phones in exchange for a share of the advertising revenues. more
Related Tags: verizon-wireless, verizon, eric-schmidt, landline, mobile-search, nielsen, USA
Google Co-Founder Makes Pitch for Unused Airwaves Access
WASHINGTON -(Dow Jones)- Google Co-Founder Larry Page this week made an unprecedented appeal to policy makers for access to unused television airwaves. more
Related Tags: microsoft, rural, fcc, white-space, USA
Mobile Search Critical as Search Advertising Races Towards $5 Billion in 2013
Just as search became critical on the desktop, search will become increasingly important in the mobile space. The growth of consumer options to search on-deck and off-deck, SMS, and via branded or white-label search providers in the mobile domain has created opportunities for advertisers to reach consumers through sponsored search opportunities. ABI Research believes mobile search advertising growth will be driven by this escalating array of options, as total search-related mobile advertising expands from $813 million in 2008 to $5 billion by 2013. more
Related Tags: abi-research, mobile-advertising, mobile-search
USA's Spectrum Bids on Pace to Trigger Google's Open Access
SAN FRANCISCO (Dow Jones) -- Bidding on a valuable chunk of nation-wide wireless spectrum Monday progressed more than halfway toward triggering new "open access" rules championed by Google and others. more
Related Tags: cisco, verizon-wireless, fcc, federal-communications-commission, USA