Articles tagged with: World Wide Worx and Mms

South Africa's Mobile Menagerie

Are you a Magpie or an Elephant? A Sophisticat or a Playa? No, this is not a fancy dress contest, but how a study into South African cellphone users has chosen to classify customers. Probably taking a page from the Orange marketing campaign in the UK which labels customers as Raccoons or Dolphins. The study, conducted by South Africa's World Wide Worx with the support of Virgin Mobile, First National Bank and Verizon Business, has identified six clear market segments that explain the mobile habits of South Africans. more

Related Tags: virgin-mobile, elephants