Articles tagged with: Walled Garden and Mobile Tv

Mobile Search Adspend to Reach $2 Billion by 2013

Annual adspend on mobile search will reach $445m in 2008 - representing more than 34% of total mobile adspend - before rising to more than $2bn by 2013 says two new reports from Juniper Research. The reports found that as operators abandon the "walled garden" model, consumers were increasingly searching for content both on and off-portal, thereby providing a substantial target audience for advertisers.  more

Related Tags: mms, juniper-research, mobile-advertising, mobile-search