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Articles tagged with: Walled Garden and Mobile Advertising
Mobile Search Adspend to Reach $2 Billion by 2013
Annual adspend on mobile search will reach $445m in 2008 - representing more than 34% of total mobile adspend - before rising to more than $2bn by 2013 says two new reports from Juniper Research. The reports found that as operators abandon the "walled garden" model, consumers were increasingly searching for content both on and off-portal, thereby providing a substantial target audience for advertisers. more
Related Tags: mobile-tv, mms, juniper-research, mobile-search
Mobile Search Revenues to Reach $4.8 Billion by 2013
Annual revenues generated by mobile search services are expected to reach $4.8bn by 2013, according to a new report from Juniper Research. The report says that while revenue generated by data charges associated with mobile search is significantly higher than that generated by mobile advertising at the present time, the gap will close over the next five years as the relatively young mobile advertising market establishes itself. more
Related Tags: google, juniper-research, mobile-search
Mobile Operators Brace for Global Surge in Mobile Messaging Abuse
Messaging security firm, Cloudmark has published the results of its research into mobile messaging abuse trends in Asia, North America and Europe which point to a precipitous rise in mobile spam, phishing and virus attacks in 2008. more
Related Tags: google, sim-card, mms, mobile-messaging, text-messaging, chief-technology-officer, spam, virus, sms-spam, cloudmark, smsc, storm
2nd UPDATE: Vodafone Opens Door to Nokia's Ovi Web Portal
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Related Tags: microsoft, telefonica, ovi, youtube, ben, arun-sarin
UPDATE: Vodafone Opens Door to Nokia's Ovi Web Portal
STOCKHOLM -(Dow Jones)- Nokia Wednesday received strong backing for its Internet strategy, with global operator Vodafone Group throwing its support behind the handset maker's "Ovi" music and web-services platform. more
Related Tags: microsoft, telefonica, ovi, youtube, ben, arun-sarin, stockholm
Google, Sprint Pact Could Heat Up Wireless War"
NEW YORK -(Dow Jones)- Google's deal to offer its mobile services over Sprint Nextel's planned WiMax network points to a possible alliance that could challenge the top wireless carriers. more
Related Tags: at&t, clearwire, abi-research, gartner, verizon-wireless, fcc, wimax,, federal-communications-commission
Google Talks Principles, Moves To Disrupt Wireless Market"
NEW YORK -(Dow Jones)- Google on Friday portrayed itself as a champion of consumers' unfettered access to the Internet, but demonstrated with a $4.6 billion promise that it sees profit in disrupting the telecommunications companies' hold on the wireless market. more
Related Tags: at&t, metropcs, leap-wireless, yahoo, compete, eric-schmidt, fcc, verizon-communications, sk-telecom, federal-communications-commission
Internet Giants Stake Out Mobile Search as Next Battle Ground
Related Tags: du, mobile-search