Articles tagged with: Walled Garden and Mms

Mobile Search Adspend to Reach $2 Billion by 2013

Annual adspend on mobile search will reach $445m in 2008 - representing more than 34% of total mobile adspend - before rising to more than $2bn by 2013 says two new reports from Juniper Research. The reports found that as operators abandon the "walled garden" model, consumers were increasingly searching for content both on and off-portal, thereby providing a substantial target audience for advertisers.  more

Related Tags: mobile-tv, juniper-research, mobile-advertising, mobile-search

Mobile Operators Brace for Global Surge in Mobile Messaging Abuse

Messaging security firm, Cloudmark has published the results of its research into mobile messaging abuse trends in Asia, North America and Europe which point to a precipitous rise in mobile spam, phishing and virus attacks in 2008.  more

Related Tags: google, sim-card, mobile-messaging, text-messaging, chief-technology-officer, mobile-advertising, spam, virus, sms-spam, cloudmark, smsc, storm

MMS Is A Huge Success In Norway

Strand Reports has noted that it would not have been completely misleading, if SMS had been the abbreviation for "Surprising Messaging Success" - as the success of SMS messages took the mobile operators completely by surprise. Currently mobile operators are hoping that MMS will likewise mean "More Messaging Success" - but apart from the Norwegian operators, there do not seem to be any operators that have learnt anything from previous mistakes or successes and thereby the mobile operators are preventing their own success. more

Related Tags: premium-sms, netcom