Articles tagged with: Walled Garden and Juniper Research

Mobile Search Adspend to Reach $2 Billion by 2013

Annual adspend on mobile search will reach $445m in 2008 - representing more than 34% of total mobile adspend - before rising to more than $2bn by 2013 says two new reports from Juniper Research. The reports found that as operators abandon the "walled garden" model, consumers were increasingly searching for content both on and off-portal, thereby providing a substantial target audience for advertisers.  more

Related Tags: mobile-tv, mms, mobile-advertising, mobile-search

Mobile Search Revenues to Reach $4.8 Billion by 2013

Annual revenues generated by mobile search services are expected to reach $4.8bn by 2013, according to a new report from Juniper Research. The report says that while revenue generated by data charges associated with mobile search is significantly higher than that generated by mobile advertising at the present time, the gap will close over the next five years as the relatively young mobile advertising market establishes itself.  more

Related Tags: google, mobile-advertising, mobile-search