Articles tagged with: Virgin and Bt Openzone

BT Openzone Signs Wi-Fi Advertising Deal

UK based Wi-Fi network, BT Openzone has signed an advertising deal with US based JiWire to deliver targeted third-party advertising across nearly 185,000 Wi-Fi hotspots throughout the UK. JiWire will offer its set of advertising programmes, including 'Captive Display', which provides brands presence whenever a person connects, and 'Ads for Access' which is a guaranteed engagement program for deep brand interaction. Advertising can be targeted to the point of connection by location, venue type, and by device.  more

Related Tags: wi-fi, jiwire-, wireless, UK

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