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Articles tagged with: Virgin Media and Mobile Advertising
Virgin Media Inks Mobile Advertising Deal
UK based Virgin Media - which operates both a cable network and MVNO - has announced that 4th Screen Advertising is to manage, sell, deliver and optimise mobile advertising campaigns for Virgin Media using their ad-serving platform Mpression. 4th Screen will be working in close collaboration with Virgin Media's ad-sales house, ids, to ensure cross-platform campaigns are planned, delivered & executed to maximum effect. more