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Articles tagged with: Sony Ericsson and Wap
Sony Ericsson pre-loads Fun Text in Customised Handset
Sony Ericsson has announced a deal with mobile messaging service provider Fun Text to pre-load the Fun Text application onto one of its new handsets, which Hutchison 3G is to launch in Q2 this year. more
Related Tags: t-mobile, 3g, mobile-messaging, hutchison-3g, ericsson, sony, symbian, 3, sprint, UK
Bango Publishes Benchmarking Data for Mobile Advertisers
UK based mobile billing firm, Bango published click through and conversion rates from mobile advertising campaigns to help marketers measure the success of their campaigns. Banner and text ads on mobile websites typically have a click through rate of 2-8% with a conversion rate of 2-5% which can be as high as 12% on some networks. This data was collected by Bango customers who use Bango Analytics to measure their mobile marketing campaigns. more
Related Tags: social-networking, bango, analytics, bluetooth, ran, mobile-advertising, sony, mobile-billing
Sony Ericsson Using SMS to Gather Customer Feedback
Sony Ericsson has started a pilot program to measure customer satisfaction if they have had their mobile phone set in for repair. The pilots are being undertaken with T-Mobile in the UK and independently in Sweden - using an SMS based platform from Broca. more
Related Tags: t-mobile-uk, gprs, UK
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