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Articles tagged with: Social Networking and Iden
Nokia Cuts 450 Jobs in Mobile Services Division
Nokia has announced plans to streamline its mobile services platforms and migrate its existing games services over to the Ovi mobile portal. As a result, the company expects to make around 450 staff redundant worldwide. more
Related Tags: nokia, ovi, n-gage, sim, mobile-games, partner, life
Top 20 handsets Represent 43% of Mobile Advertising Inventory
Mobile advertising agency, Millennial Media has announced the launch of a monthly Scorecard for Mobile Advertising Reach and Targeting (SMART). This monthly report will aim to detail relevant insights about the U.S. mobile advertising market by focusing on reach, targeting, impressions and handset information. more
Related Tags: , edge, texas, ovi, mobile-advertising, millennial-media, mobile-internet, smart, USA
Gartner Says: Carriers Will Struggle Without Major Innovation and Change
Shifts in customer demand, a changing competitive landscape, a weak economy and new government policies will shape carrier strategies during 2009 and 2010, according to Gartner. Carriers will struggle to maintain and grow their market position in this shifting landscape, and success will demand investment strategies that are aligned with the pace of recovery in each country and region. more
Related Tags: , sim, intel, ict, itu, edge, vodafone, o2, tim, lte, outsourcing, ericsson, ovi, gartner, telus, 3, backhaul, billing, call-center, life, USA
There is a Role for Challengers in the European Mobile Communications Market
The global economic downturn has taken its toll on industries across the globe, and the mobile and wireless communications industry is no exception. In the European market, which is highly saturated and competitive, mobile network operators (MNOs) are in a survival of the fittest battle to maintain and expand their market share. On the fringes of this battle are new entrants, challenging established MNOs to stay in the game. more
Related Tags: orange, t-mobile, sim, eu, 3-uk, vodafone, mvno, o2, tim, wind, lte, outsourcing, ovi, telefonica, yoigo, 3, movistar, play, UK
Social Networking Usurping Mobile Messaging as Communications Tool
Openwave Systems has published a report highlighting key mobile internet usage trends in North America, based on findings derived from its Mobile Analytics product. Strong themes that Mobile Analytics uncovered included upticks in social networking site usage suggestive of a new preferred method of communication with the potential to unseat traditional forms of messaging such as email for a particular segment of subscribers; an analysis of mobile advertising click-through rates (CTR) that showed clear advantages of targeted promotions; and the growing trend in accessing mobile classifieds via the mobile device. more
Related Tags: google, microsoft, sim, analytics, ict, tim, ovi, mobile-advertising, admob, mobile-internet, facebook, play, USA
UK mobile internet market lacking maturity
Survey results published by Logica reveals that UK operators are struggling to unlock the loyalty and revenue opportunities from mobile internet. The independent study, commissioned by Logica alongside the launch of its new Interaction offering, surveyed 1,000 UK consumers to investigate the incidence of and attitudes towards mobile internet usage. The findings revealed that although 40 percent of consumers heavily use mobile internet, operator failure to target consumers with the right advertising (42%), has deterred half of all consumers from using their phone online. more
Related Tags: itu, edge, mobile-internet, logica, UK
Verizon Wireless Upgrades to Motorola MMS Center
Motorola has announced that its newest Multi-Media Messaging Service Center (MMSC) is now in commercial service on the Verizon Wireless network more
Related Tags: mms, sms, wimax, motorola, lte, core-network, verizon-wireless, verizon, wireless-broadband, mmsc, ev-do, USA