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Articles tagged with: Social Networking and Bango
Mobile advertising on social networking sites must drive two-way interaction
The publication of the new white paper by Peggy Anne Salz, highlights that in the personal world of mobile social networks, advertising that encourages two-way interaction between advertisers and consumers will be more successful than conventional "push" style banner ads. The report suggests that virtual gifting is seen by many as the starting point for cultivating this two-way conversation. more
Related Tags: analytics, rsa, abi-research, ovi, personal, mobile-advertising, testing, mobile-analytics
Social Networking Sites Dominate Mobile Internet Access
Traffic to social networks comprise almost 40% of the mobile Web according to a traffic analysis report published by Opera Software. The results both show healthy growth in the numbers of consumers accessing the Web from their mobile devices and provide insight into aggregate consumer preferences when browsing from their phones. more
Related Tags: google, wikipedia, opera, opera-mini, wap, mobile-web
Bango Publishes Benchmarking Data for Mobile Advertisers
UK based mobile billing firm, Bango published click through and conversion rates from mobile advertising campaigns to help marketers measure the success of their campaigns. Banner and text ads on mobile websites typically have a click through rate of 2-8% with a conversion rate of 2-5% which can be as high as 12% on some networks. This data was collected by Bango customers who use Bango Analytics to measure their mobile marketing campaigns. more
Related Tags: sony-ericsson, analytics, bluetooth, ran, mobile-advertising, sony, mobile-billing, wap
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