Articles tagged with: Smsc and Saudi Telecom Company

Saudi network improves its customer care

Logica has won a contract from the Saudi Telecom Company (STC) to establish a customer relationship management (CRM) and multi-channel customer contact centre for STC's mobile phone business. In 2003, the Saudi Telecoms market will become deregulated, creating a more competitive landscape for its mobile operators. In order to help maintain its market position, STC will develop a comprehensive CRM strategy. The Logica-developed contact centre will be critical to STC's first phase of its overall CRM initiative. more

Related Tags: customer-care, cisco, contact-centre, call-centre, crm, logica, saudi-telecom, stc


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