Articles tagged with: Screen Digest and Mobile Tv

Mobile Rich Media Advertising to Near $2.8 Billion by 2012

Media Analyst Screen Digest has just published its latest report and says that it believes the market for rich media advertising on mobile will reach US$2.79 billion by 2012, with global mobile TV advertising accounting for the lions share at US$2.44 billion. In terms of the formats that will deliver this revenue, there are those that will deliver, and those that will disappoint.  more

Related Tags: google, microsoft, rcom, compete, mobile-games, mobile-advertising, weather

How Gaming, Music and TV will Transform the Mobile Market"

The research house, Screen Digest has released a report which studies the impact three very different offerings of mobile content will have on key mobile markets by 2011. As mobile phone penetration reaches saturation point in some regions, network operators are looking to their content offering to deliver differentiation, new subscribers and increased revenue, but will gaming, music or TV rise to the challenge? more

Related Tags: mobile-games, mobile-music