Articles tagged with: Screen Digest and Mobile Advertising

Why Google must expand into mobile, and why it will succeed

According to research just published by Screen Digest, Google's move into mobile will deliver major growth over the next five years. Screen Digest believes a push towards mobile is a crucial for the company, especially in the current economic climate.  more

Related Tags: android, google, microsoft, smartphone, mobile-search, seven, operating-system

Mobile Rich Media Advertising to Near $2.8 Billion by 2012

Media Analyst Screen Digest has just published its latest report and says that it believes the market for rich media advertising on mobile will reach US$2.79 billion by 2012, with global mobile TV advertising accounting for the lions share at US$2.44 billion. In terms of the formats that will deliver this revenue, there are those that will deliver, and those that will disappoint.  more

Related Tags: google, microsoft, mobile-tv, rcom, compete, mobile-games, weather