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Articles tagged with: Rsa and Comscore
Financial Sites Popular Among Older European Mobile Web Users
..rtainment content. Categories such as search, weather and news are universally popular, and social networking is the most popular type of content for all subscribers under 35. For those 35 to 44, search is the most popular activity, while more
Related Tags: ericsson, ovi, apple, motorola, eu, samsung, social-networking, lg, blackberry, mobile-internet, teenagers, oem, weather
Light PC Users Are 30% More Likely than Heavy Users to Use Mobile Internet
..ucationConversational MediaTravelBusiness / FinanceRetail The study was conducted using a sample of individuals who were members of comScore's PC panel of online users and who were also participants in comScore's monthly mobile survey. The findi more
Related Tags: rcom, mobile-internet, USA
SMS Based Adverts for Food and Fashion Increase
comScore reports that the mobile marketing landscape in Europe is evolving as fewer consumers say they are receiving advertisements for mobile products and services while more receive adverts for consumer goods such as food, fashion, restaurants, travel and financial services. Over the past year, the number of people receiving SMS adverts for mobile products and services fell nine percent in Europe, while the number receiving offers for non-mobile consumer goods and services climbed 15 percent. more