Articles tagged with: Rim and Iphone

The iPhone effect: will it work its magic on mobile advertising?

Opinion piece by Eden Zoller, principal analyst at Ovum

It is not just the iPhone platform that is attractive to advertisers

The iPhone and devices that are following in its wake provide the best platform yet for enabling mobile advertising because they are optimised for rich media applications like video and also provide a genuinely good mobile browsing experience. This means the potential for better, more creative mobile advertising campaigns and of course a more engaging user experience. Another big plus for advertising on the iPhone is the kind of people that own them. Comscore recently released data about iPhone application users that suggests they are a particularly attractive demographic for advertisers, with higher than average incomes and higher than average engagement with online media. More than half (54%) of app users are in households with incomes greater than $75,000 per year. Engagement with online retail scored particularly highly, which suggests they could be open to mobile commerce that by its nature has a strong affinity with mobile advertising. more

Related Tags: mobile-advertising, admob, comscore, app-store, mobile-commerce

RIM Unseats Apple in Smartphone Sales Ranking

According to The NPD Group, an aggressive "buy-one-get-one" promotion by Verizon Wireless helped rim's BlackBerry Curve move past Apple's iPhone to become the best-selling consumer smartphone in the U.S. in the first quarter (Q1) of 2009. rim's consumer smartphone market share increased 15 percent to nearly 50 percent of the smartphone market in Q1 2009 versus the prior quarter, as Apple's and Palm's share both declined 10 percent each. more

Related Tags: npd-group, verizon-wireless, blackberry-storm, blackberry, storm, USA

Mobile Handset Market Stays Afloat with 258 Million Shipped in 1Q-2009

Despite tough corporate and unemployment news making the headlines, the mobile handset-buying public did not head to the hills during the first quarter of 2009. Handset vendors had shipped 258 million handsets by the end of the quarter. Although that represents an 11% year-over-year decline, the result significantly exceeded the previous forecast of 253.5 million. "Green shoots are sprouting," is how ABI Research vice president Jake Saunders describes the latest figures. more

Related Tags: abi-research, nokia, 3g, tim, , apple, samsung, smartphone, ericsson, iden, lg, blackberry, touchscreen, sharp

Mobile Phones Get Smarter at CTIA with Touch Screen Tech

This month's International CTIA Wireless 2009 event in Las Vegas showcased in the mobile handset's industry increasing focus on smart phones, as illustrated by prevalence of announcements related to touch-screen technology, according to iSuppli. more

Consumer Demand Steady for iPhone, BlackBerry - But What About the Palm Pre?

In recent years, ChangeWave consumer surveys have chronicled a seismic shift to smart phones, with Apple and Research In Motion locked in a two-horse race while most of their competitors have been caught in a downward spiral. more

iPhone: Not a top 20 handset for browsing and buying on the mobile web

According to statistics released by mobile billing and analytics firm, Bango, when it comes to the most popular phones for browsing and buying content on the mobile web worldwide, the iPhone still sits outside the top 20. The Bango Top 20 handset list, based on Bango's February statistics, puts the Nokia 3110c on top, followed by the Samsung M800 in 2nd and the Nokia 6300 in 3rd. more

Smartphone Market Share Increased Rapidly Worldwide According to AdMob

Mobile advertising agency, AdMob has reported that despite challenging economic conditions, smartphones continued to gain significant market share worldwide over the past six months, rising from 26 percent to 33 percent of hits to its adserver platform in February 2009. more

RIM Looking to Hire Thousands of New Staff in 2009

BlackBerry maker Research in Motion (rim) is reported to be bucking the general economic trend and is seeking to hire several thousand new employees this year - scooping up available talent as people are laid off at other firms. more

Related Tags: ptc, nokia, apple, wind, nortel, bankruptcy, gartner, research-in-motion, nortel-networks, Canada

Nokia Smartphone Sales Fall as RIM, Apple, Samsung Take Market Share

In the fourth quarter of 2008, worldwide sales of smartphones to end users reached 38.1 million units, an increase of 3.7 per cent on the fourth quarter of 2007, according to Gartner. Global sales of smartphones for 2008 reached 139.3 million devices, up 13.9 per cent compared with 2007. more

Are Smartphones Immune to the Financial Crisis in Western Europe?

The market for Western European converged mobile devices (commonly referred to as smartphones) experienced a good performance in the last quarter of 2008. According to IDC's European Mobile Phone Tracker, vendors shipped 9.3 million units, 25.9% higher than the 7.4 million shipped in 4Q07. For the full year 2008, vendors shipped 31.9 million units, 36.1% higher than the 23.5 million units shipped in 2007. more

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