Articles tagged with: Rim and App Store

The iPhone effect: will it work its magic on mobile advertising?

Opinion piece by Eden Zoller, principal analyst at Ovum

It is not just the iPhone platform that is attractive to advertisers

The iPhone and devices that are following in its wake provide the best platform yet for enabling mobile advertising because they are optimised for rich media applications like video and also provide a genuinely good mobile browsing experience. This means the potential for better, more creative mobile advertising campaigns and of course a more engaging user experience. Another big plus for advertising on the iPhone is the kind of people that own them. Comscore recently released data about iPhone application users that suggests they are a particularly attractive demographic for advertisers, with higher than average incomes and higher than average engagement with online media. More than half (54%) of app users are in households with incomes greater than $75,000 per year. Engagement with online retail scored particularly highly, which suggests they could be open to mobile commerce that by its nature has a strong affinity with mobile advertising.  more

Related Tags: iphone, mobile-advertising, admob, comscore, mobile-commerce

Survey Finds: 17% of Shoppers Spent Over $100 on Mobile Apps in 2008

A survey of 235 US smartphone users who installed applications on their devices in 2008, conducted by ABI Research in November, reveals that a surprising 16.5% spent between $100 and $499. That level of spending is especially significant given the low cost of most mobile applications, ranging from as little as a dollar or two at Apple's iPhone App Store, to at most about $25.  more

Related Tags: nokia, sim, iphone, smartphone, samsung, itunes, apple, itu, abi-research, mobile-content, USA

Apple iPhone's Halo Effect Yet to Reach Software Developers

.. compete with the iPhone. Greg Yardley, who runs iPhone software tracker Pinch Media, says that with iPhone software downloads running at 25 million in the first month, the pressure is already on Nokia's Symbian and Research In Motion to foll more

Related Tags: social-networking, motorola, cisco, itunes, ipod, gartner, apple, compete, research-in-motion, symbian, mobile-music, ben, monkey, mp3