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Articles tagged with: Rim and Admob
The iPhone effect: will it work its magic on mobile advertising?
Opinion piece by Eden Zoller, principal analyst at Ovum
It is not just the iPhone platform that is attractive to advertisers
The iPhone and devices that are following in its wake provide the best platform
yet for enabling mobile advertising because they are optimised for rich media
applications like video and also provide a genuinely good mobile browsing
experience. This means the potential for better, more creative mobile
advertising campaigns and of course a more engaging user experience. Another big
plus for advertising on the iPhone is the kind of people that own them. Comscore
recently released data about iPhone application users that suggests they are a
particularly attractive demographic for advertisers, with higher than average
incomes and higher than average engagement with online media. More than half
(54%) of app users are in households with incomes greater than $75,000 per year.
Engagement with online retail scored particularly highly, which suggests they
could be open to mobile commerce that by its nature has a strong affinity with
mobile advertising.
more
Related Tags: iphone, mobile-advertising, comscore, app-store, mobile-commerce
Smartphone Market Share Increased Rapidly Worldwide According to AdMob
Mobile advertising agency, AdMob has reported that despite challenging economic conditions, smartphones continued to gain significant market share worldwide over the past six months, rising from 26 percent to 33 percent of hits to its adserver platform in February 2009. more
Related Tags: android, windows-mobile, nokia, iphone, smartphone, samsung, smartphones, wind, verizon, palm, htc, blackberry, htc-dream, blackberry-storm, touchscreen, symbian, sprint, operating-system, windows, storm
Smartphones Take a Third of Mobile Advertising Impressions
Mobile advertising agency, AdMob has highlighted explosive iPod Touch growth and smartphone Operating System (OS) market share in its December 2008 Mobile Metrics Report. more
Related Tags: android, windows-mobile, iphone, smartphone, ipod, smartphones, wind, palm, symbian, operating-system, windows
Apple's iPhone Now Top Phone for Mobile Advertising Traffic
AdMob, the world's largest mobile advertising marketplace, has announced the iPhone is now the top device worldwide for mobile advertising traffic, displacing the Motorola RAZR, and in a regional feature focus highlighted traffic from Latin America and the Caribbean has more than doubled in the last year. The iPhone experienced strong traffic worldwide to become the number one device, with 37 percent of requests coming from outside of the US. more
Related Tags: sony-ericsson, iphone, motorola, apple, apple, ericsson, lg, blackberry, mobile-advertising, sony, 3
As Mobile Web Usage Explodes, Full-Featured Browsers on Smartphones See Strongest Growth
One of the undisputed bright spots in 2008 has been the continued rapid growth of web usage on mobile devices. While growth of web usage is up across all mobile device classes, one of the biggest areas of growth has been smartphones. ABI Research sees this growth continuing over the next five years, with highly capable Internet browsers on smartphones expanding from 130 million in 2008 to 530 million by 2013. more
Related Tags: google, microsoft, iphone, social-networking, smartphone, rsa, smartphones, abi-research, opera
iPhone Mobile Internet Traffic Almost Doubles in the USA
AdMob has highlighted the rapid and global growth of smartphone usage in their August 2008 AdMob Mobile Metrics Report. The anticipated launch of new smartphones in the coming months, including the first of GoogleĆ's Android phones, the rim Bold, and the Nokia N96, is a strong indication that this growth is likely to continue throughout the year. more
Related Tags: android, google, iphone, samsung, motorola, apple, smartphones, palm, blackberry, apple-iphone, USA