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Articles tagged with: Rfid and Bluetooth

Digital Proximity Marketing: Short-Range Wireless Technologies Potential

Although digital proximity marketing is still in the beginning stage of development, it is spreading across Europe, with the UK leading the way. Currently there are more than 35 providers throughout Europe who have helped to showcase these new technologies in the marketing realm. Perhaps the most impressive utility of digital proximity marketing is the ability to inform consumers about their interests in a specific time and space. This strategic positioning makes this new form of marketing exciting and a hot topic today.  more

Related Tags: wi-fi, sim, eu, o2, gps, java, towers, airports


New Car-Ignition Key can Jam Mobile Phones

University of Utah researchers have developed an automobile ignition key that prevents teenagers (or anyone frankly) from talking on cell phones or sending text messages while driving.  more

Related Tags: intel, gps, driving, rcom, hands-free, patents, maryland, 911, teenagers, wisconsin, california


Looking back on technology foresight

Opinion by David Molony, principal analyst at Ovum

Technology is a gift for this industry, but itÃ's also the challenge of many of our lives. And when it comes to making choices we are not running out, as the huge range of entries in this yearÃ's World Communication Awards, supported by Ovum, showed.  more

Related Tags: orange, base-station, motorola, arpu, ericsson, ovum, verizon, london, bt, mobile-content


Bluetooth system orients blind and sighted pedestrians

A new Bluetooth system designed primarily for blind people places a layer of information technology over the real world to tell pedestrians about points of interest along their path as they pass them.  more

Related Tags: augmented-reality, virtual-reality, gps, police, displays


Electronic Systems Sales Rise 5%, Growing to $1.21 Trillion in 2007

Worldwide shipments of electronics systems will grow 5% in 2007 to a total dollar value of $1.21 trillion from $1.15 trillion in 2006, according to the just-released 2008 edition of IC InsightsÃ' IC Market Drivers report. The new report forecasts an average annual increase of 7% for worldwide electronics systems growth between 2006 and 2011, when the total will reach $1.60 trillion.  more

Related Tags: chipsets, notebook, 802.11


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