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Articles tagged with: Privacy and Analytics
Mobile Web Analytics Platform Tracks Users Over Different Network Connections
..now everyone who interacts with a mobile website or mobile campaign has a privacy protected, unique user ID, no matter what type of network connection they use. The new service also provides a greater level of granularity than other mobile ana more
Related Tags: bango, wi-fi, smartphone, , itu, tim, ovi, iden, mobile-internet, billing
Call to Clamp Down on Privacy Concerns from Mobile Advertising
..vestigation into the mobile marketplace, focusing especially on practices that compromise user privacy. The two groups also called on the agency to "conduct a special investigation into mobile marketing privacy threats and inappropriate practice more
Related Tags: google, mobile-data, ftc, USA
Mobile Advertising Worth $12 Billion by 2011 - report
..r ambition to increase advertising revenue and the need to control spam and user privacy. If telecom carriers are to compete effectively for advertising revenue, they must convince advertisers and marketers of the effectiveness and value of thei more
Related Tags: google, microsoft, mms, sms, rcom, gartner, compete, mobile-advertising, mobile-internet
Mobile Advertising: Will there be a consumer backlash?
..themselves from the evils of spam messaging and an invasion of their privacy via their always-on cell phones.How then do operators harness the medium's obvious opportunities without alienating their loyal subscribers, and how do advertisers harness t more
Related Tags: mobile-tv, strategy-analytics, yahoo, mobile-advertising, spam, yankee-group, danger
MySpace Mobile Users Voice Privacy Concerns
..ions of MySpace Mobile usability and convenience, however, study participants showed concern for privacy protection and network performance inconsistencies.A group of "MySpace fanatics" were chosen to test MySpace mobile on both Cingular and Helio in more
Related Tags: strategy-analytics, cingular
Ensuring Billing Records Comply With EU Law
EMC Corporation, Intec Telecom Systems and SenSage say that they have pooled resources to provide a solution to answer the mandates of the recently passed EU Data Retention Directive. The combined technologies tackle two issues. First, it provides telecommunication and Internet service providers with a lower cost means to manage communication records that support compliance with the Directive. Second, it enables law enforcement agencies to quickly access historical phone and Internet records to pinpoint and prosecute serious crimes. more
Related Tags: frost-&-sullivan, eu, emc, call-detail-records, mediation, intec