Articles tagged with: Prepay and Vesta

Mobile Operators Turn to Direct Top-up to Counter Declining Prepaid ARPU

The implementation of a direct operator top-up strategy can bring double digit revenue gains and reduced costs, claims a study commissioned by electronic payments vendor, Vesta Corp. Given the size of the prepaid market in Western Europe, this can equate to hundreds of millions of Euros annually, adds the report. Direct operator top-up channels include all operator-managed top-up channels that rely on electronic transactions outside a retail environment, such as the operator's website, IVR and handset applications.  more

Related Tags: mobile-commerce