Articles tagged with: Premium Sms and Vodafone Uk

Vodafone UK moves to the top spot in off-portal sales

Looking back over 2007, UK based mobile billing provider, Bango reports strong commercial gains for UK operators that moved to open up the mobile web, with Vodafone UK rising to first place in the value of off-portal content sales. Measured across its total base of content providers, Bango saw traffic grow fastest on networks where steps were taken to encourage more browsing off-portal and payout rates increased to content providers.  more

Related Tags: bango, mobile-advertising, mobile-billing, wap, UK

Wireless adult content market will grow to $1 Billion globally by 2008

U.S. carriers are the latest to discover that half of the traffic outside their walled gardens is related to adult content. Fear is trumping greed for the moment, but according to the Yankee Group report, Child Protection Unlocks Wireless Adult Content Market, the two can work together--if carriers can develop a solid mechanism for protecting minors, as Vodafone UK has done, and they can safely profit from the opportunity. more

Related Tags: walled-garden, yankee-group, adult-content