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Articles tagged with: Premium Sms and Customer Care
Nelson Mandela Charities Launch International SMS Campaign
To celebrate the 90th birthday of Nelson Mandela, his charitable organisations have come together to launch an international premium SMS service, allowing millions to text their own birthday message to the former South African president. more
Related Tags: zain, tim, charity, mblox
Bango Reports Fewer Refund for WAP Sites Compared to Premium SMS
Bango, the mobile content billing provider has released the results of a new study which shows that mobile content sales generated through off-portal WAP sites (mobile websites) deliver a huge reduction in after-sale customer care costs. Compared to the traditional Premium SMS off-portal content model, where refunds can be between 10-20% of sales, off-portal WAP sites result in refunds for fewer than 1% of transactions, on average. more