Articles tagged with: Premium Sms and Bango

Bango reports four-fold increase in WAP billing in the USA

In the last three months, mobile billing vendor, Bango says that it has seen a four-fold increase in the number of WAP transactions in the USA, as content providers choose to sell their content using its mobile billing relationships with AT&T, Sprint Nextel and Virgin Mobile. This reflects a shift in the way mobile content is sold in the US with WAP billing gaining momentum as the industry realizes the mobile web delivers a superior and safer consumer experience.  more

Related Tags: sms, sprint-nextel, virgin-mobile, sprint, nextel, billing, mobile-billing, wap, USA

Vodafone UK moves to the top spot in off-portal sales

Looking back over 2007, UK based mobile billing provider, Bango reports strong commercial gains for UK operators that moved to open up the mobile web, with Vodafone UK rising to first place in the value of off-portal content sales. Measured across its total base of content providers, Bango saw traffic grow fastest on networks where steps were taken to encourage more browsing off-portal and payout rates increased to content providers.  more

Related Tags: mobile-advertising, vodafone-uk, mobile-billing, wap, UK

Bango Reports Fewer Refund for WAP Sites Compared to Premium SMS

Bango, the mobile content billing provider has released the results of a new study which shows that mobile content sales generated through off-portal WAP sites (mobile websites) deliver a huge reduction in after-sale customer care costs. Compared to the traditional Premium SMS off-portal content model, where refunds can be between 10-20% of sales, off-portal WAP sites result in refunds for fewer than 1% of transactions, on average. more

Related Tags: customer-care, wap