Articles tagged with: Pantech and Abi Research

Tier 2 Mobile Handset Vendors Must Compete on Two Fronts

Tier 2 mobile handset vendors shipped 80.5 million units last year, a small fraction of the global total. But they face significant challenges when seeking greater market share. They are competing against the Tier 1 giants of the industry, which together control about 70% of the global market. They are also trying to differentiate themselves and create recognizable brands. According to a new study from ABI Research, the most obvious strategies open to them may not be the best.  more

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