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Articles tagged with: Ovum and Smart
Mobile Industry in 2020 - A new entity - SMART players
Opinion by ovum's Jeremy Green, Practice Leader
The value chain and the customer relationship will increasingly be dominated
by a new kind of entity, which we are calling the SMART player – an acronym
that stands for Services, Management, Applications, Relationships and
Technology, and reflects the way in which these players take responsibility for
the end-to-end customer experience. This role builds on, but radically extends,
the way in which some device vendors such as Apple and Google began to provide a
managed experience on the basis of Internet and cloud-based services.
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