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Articles tagged with: Os and Mobile Advertising
Majority to Use Location-Based Apps for Holiday Shopping Season
..iWire. "Consumers are demanding a wealth of location information that spreads across branding, product detail and discounts, allowing brands to build bigger campaign strategies. This is great news as we head into 2011 - unlocking big brand budg more
Related Tags: location-based-services, lbs, mobile-apps, apps, europe, planning,
European mobile ad network fill rates perform significantly better than those in the USA
..he region in terms of CTR (and despite small market share of handsets), Android has closed the gap with a CTR Index of 192 (118 in May), while Apple iOS drops down to fifth place in the US with a CTR Index of 73. The performance of mobile oper more
Related Tags: smaato, africa, ios, europe, usa, feature-phones, apple-ios
Three-Quarter of Android OS Devices in North America
..obile Metrics Report include: The top five countries with the most unique iPhone OS devices were the United States (44%), United Kingdom (nine percent), France (six percent), Canada (five percent), and Japan (four percent).Over the past more
Related Tags: admob, android, apple-iphone, ipad, europe
Symbian Handsets Generate Higher Advert Click-Rates than Apple's iPhone
.. metrics reveal that Symbian dominates the region in terms of CTR's, 2.7x higher than it's closest rival, Apple's iPhone. The data acts as further proof that there's more to mobile advertising than the iPhone, even in its largest market, the US more
Related Tags: symbian, android, smaato, europe, mobile-web, usa, feature-phones
Variety of Android Based Phones Increasing
..lished its monthly view of the market and noted that the diversity of devices in the Android ecosystem is increasing, driven by the launch of new devices from different manufacturers with various form factors, capabilities, and OS versions over more
Related Tags: admob, android, ipad, nexus-one, google-nexus-one, qwerty, nexus
Android Suffers Drop in Mobile Advertising Index but outshines in SE-Asia
..y) and 147 (Symbian). Android has suffered the most in the latest metrics, with a drop of almost 50% as its global CTR Index fell from 110 in February, to 58 in March. This has been the second consecutive month that Android has dropped. Feature more
Related Tags: symbian, android, smaato, usa, windows-phone, feature-phones, globe
Nokia and Apple Dominate Mobile Web Usage in Asia-Pacific
Smartphone penetration has reached 40 percent across Southeast Asia, with Singapore having the highest smartphone penetration of 77 percent and Vietnam had the lowest at 22 percent, reports the mobile advertising agency, AdMob. more
Related Tags: nokia, admob, Singapore
AdMob Sees Rising Apple Device Traffic from Western Europe/Asia
Mobile advertising agency, AdMob has reported that while North America leads with 58 percent of iPhone and iPod touch users, Western Europe and Asia have increasingly become popular geographic regions, representing 26 and seven percent of Apple device users, respectively. The worldwide ratio of iPhone to iPod touch users in the AdMob network was roughly two to one in June; although this varied from region to region, this ratio has remained relatively constant over the last several months, implying a similar growth rate for both devices worldwide. more
Related Tags: admob, iphone, mobile-internet, windows
Why Google must expand into mobile, and why it will succeed
.. a market-leading position to reach Google's primary objective: an open mobile internet allowing for a successful roll-out of its search and advertising services. Accordingly, Screen Digest forecasts Android OS will take 3% of the global smar more
Related Tags: android, google, microsoft, smartphone, screen-digest, mobile-search, seven, operating-system, target
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