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Articles tagged with: Olista
Telefonica selects Olista's mobile user-experience platform
Telefonica Spain has selected olista's mobile user-experience platform to improve its customers' experience when using Telefonica's data services. more
Related Tags: telefonica, Spain
Ease-of-Use Outranks Price as Key Barrier to Mobile Data Usage
Service Adoption Management (SAM) vendor, olista has published a report on key issues encountered by mobile users in accessing mobile content in the last quarter of 2007. The findings are based on statistical information gleaned from monitoring over eleven million mobile users across five different mobile operators using olista's SAM platform, and hundreds of millions of usage events. more
Related Tags: mobile-tv, mobile-data, text-message
3G Users Cutting Operator Portal Usage
olista has published the findings of its research, which reveals that up to 55% of potential 3G users abandon value added services (VAS) due to basic usability issues such as difficulty navigating through menus, inability to find downloaded content, or a forgotten password. more
Related Tags: vas
UK Customers Disappointed with Mobile Data Services
A new NOP survey commissioned by olista, reveals that nearly half of the UK based mobile data consumers who used a service for the first time during the 2006 football World Cup in Germany would not use it again. According to the survey of 999 adults carried out during the final weekend of the competition, an encouraging 29% of world cup mobile data users have used a service for the first time but worryingly for operators 44% claimed they would not use the service again. more
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Customers not using data services - report
The vast majority of UK mobile phone users that buy sophisticated handsets are not using mobile data services, reveals an independent NOP survey, commissioned by olista amongst 800 users aged 15 - 65+. The findings show that 77% of phone users have never used any new data services such as picture and video messaging or gaming and ring tone downloads and a mere 12% of actual mobile data users profess to be completely satisfied with the service. more
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