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Articles tagged with: O2 and Play
There is a Role for Challengers in the European Mobile Communications Market
The global economic downturn has taken its toll on industries across the globe, and the mobile and wireless communications industry is no exception. In the European market, which is highly saturated and competitive, mobile network operators (MNOs) are in a survival of the fittest battle to maintain and expand their market share. On the fringes of this battle are new entrants, challenging established MNOs to stay in the game. more
Related Tags: orange, t-mobile, sim, social-networking, eu, 3-uk, vodafone, mvno, tim, wind, lte, outsourcing, ovi, iden, telefonica, yoigo, 3, movistar, p4, virgin, UK
Mobile Applications Stores: A Virtual 'Farmer's Market'
The mobile content market with the advent of the applications store has brought a new model of mobile content distribution. The applications store gives an opportunity to capitalize on direct relationships with consumers, linking them to the brand and offering an easy-to-use way of purchasing a variety of applications. It is like on a farmer's market, where people can purchase fresh products and homemade food eliminating the middleman and the additional costs associated with buying through an intermediary. more
Related Tags: android, nokia, iphone, social-networking, samsung, qualcomm, ovi, blackberry, mobile-content, brew, android-market, samsung-mobile, nokia-ovi
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