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Articles tagged with: O2 and Airports
Digital Proximity Marketing: Short-Range Wireless Technologies Potential
Although digital proximity marketing is still in the beginning stage of development, it is spreading across Europe, with the UK leading the way. Currently there are more than 35 providers throughout Europe who have helped to showcase these new technologies in the marketing realm. Perhaps the most impressive utility of digital proximity marketing is the ability to inform consumers about their interests in a specific time and space. This strategic positioning makes this new form of marketing exciting and a hot topic today. more
Related Tags: rfid, wi-fi, sim, eu, bluetooth, gps, java, towers, ford, target
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