Articles tagged with: Nielsen and Sprint

Sprint Revamps Business and Government Sales Units

US operator, Sprint has announced the formation of a new unit dedicated solely to business and government users of communications services, incorporating some 4,000 sales, support, marketing and operations personnel.  more

Related Tags: 3g, mobile-data, tim, ovi, iden, customer-care, 4g, USA

US Operators Ad Spend Passes $4 Billion in 2007

The US mobile phone operators spent some US$4.1 billion on advertising in 2007 reports a new study from nielsen Monitor-Plus. This represented a twelve percent rise over the spend in 2006. The study found that over US$1.4 billion went on broadcast television - followed by cable television with US$816 million. Spot television picked up just over US$627 million.  more

Related Tags: smartphones, sprint-nextel, verizon-wireless, verizon, alltel, USA