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Articles tagged with: Nielsen and Smartphones
Microsoft Wins Mobile Search Deal with Verizon
Verizon Wireless has signed a deal with Microsoft to provide portal, local and Internet search as well as mobile advertising services to customers on its devices. The five-year agreement will go into effect in the first half of 2009 when Microsoft Live Search is targeted to be available on new Verizon Wireless feature phones and smartphones. more
Related Tags: google, microsoft, smartphone, verizon-wireless, verizon, mobile-advertising, mobile-search, display, mobile-web,
US Operators Ad Spend Passes $4 Billion in 2007
The US mobile phone operators spent some US$4.1 billion on advertising in 2007 reports a new study from nielsen Monitor-Plus. This represented a twelve percent rise over the spend in 2006. The study found that over US$1.4 billion went on broadcast television - followed by cable television with US$816 million. Spot television picked up just over US$627 million. more
Related Tags: sprint-nextel, verizon-wireless, verizon, alltel, sprint, television,
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