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Articles tagged with: Nielsen and Mobile Internet
Jakob Nielsen Says Mobile Websites 15-Years Behind for Usability
It is neither easy nor pleasant for people to use the Web on their mobile phones, according to a report released today by user-experience research firm nielsen Norman Group. In usability studies conducted in the US and UK, researchers found that the average success rate for users completing tasks on the mobile Internet was 59 percent compared to an average success rate of 80 percent for websites accessed on a regular PC. more
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Democrats More Mobile Savy than Republicans
A survey by nielsen Mobile with a US election theme has found that overall, 62% of Democrats are data users who use one or more data service on their mobile phone - compared to 55% of Republicans. more
Related Tags: mms, text-messaging, ringtone, mobile-video, text-message, cnn, cnn, USA
9 Million US Mobile Users Have Used Their Mobile Phone to Pay for Goods or Services
Commerce over mobile devices such as cell phones is accelerating in the US, according to data released by The nielsen Company. Already, 9 million US mobile subscribers say they have used their mobile phone to pay for goods or services, and half of all data users (49%) say they expect to participate in mobile commerce in the future. more
Related Tags: mobile-data, text-messaging, text-messages, landline, ebay, mobile-commerce, mobile-shopping, USA
Social Networking is Going Mobile
A growing number of mobile phone subscribers worldwide are taking online social networking to the streets, research conducted by The nielsen Company reveals. The findings, released by nielsen Mobile, show that the U.K. leads Europe in mobile social networking on a percentage basis -- with the U.S. boasting comparable numbers. more
Related Tags: social-networking, facebook, UK
Mobile Internet Extends the Reach of Leading Websites by 13%
Web monitoring firm, nielsen has reported that mobile Internet extends the audience reach of many leading Internet sites by an average of 13 percent over home PC traffic alone. For some categories, such as weather and entertainment, the extended reach can be even greater. more
Related Tags: social-networking, weather