Articles tagged with: Nielsen and Mobile Data

Sprint Revamps Business and Government Sales Units

US operator, Sprint has announced the formation of a new unit dedicated solely to business and government users of communications services, incorporating some 4,000 sales, support, marketing and operations personnel.  more

Related Tags: 3g, tim, ovi, iden, customer-care, sprint, 4g, USA

9 Million US Mobile Users Have Used Their Mobile Phone to Pay for Goods or Services

Commerce over mobile devices such as cell phones is accelerating in the US, according to data released by The nielsen Company. Already, 9 million US mobile subscribers say they have used their mobile phone to pay for goods or services, and half of all data users (49%) say they expect to participate in mobile commerce in the future.  more

Related Tags: text-messaging, text-messages, mobile-internet, landline, ebay, mobile-commerce, mobile-shopping, USA

58 Million US Mobile Subscribers Have Seen Advertising Over Their Phones

Twenty-three percent (58 million) of all U.S. mobile subscribers say they've been exposed to advertising on their phones in the past 30 days, according to a new report from The nielsen Company. Half (51% or 28 million) of all data users who recall seeing mobile advertising in the previous 30 days say they responded to a mobile ad in some way.  more

Related Tags: mobile-advertising, USA

46 Million Mobile Data Users Used Mobile Search Functions in Q3 2007

46.1 million mobile data users in the USA used mobile search functions in the third quarter of 2007 according to a report released today by The nielsen Company examining the mobile search behavior of wireless subscribers.  more

Related Tags: mobile-search, wap, USA