Articles tagged with: Nielsen and Mobile Advertising

Microsoft Wins Mobile Search Deal with Verizon

Verizon Wireless has signed a deal with Microsoft to provide portal, local and Internet search as well as mobile advertising services to customers on its devices. The five-year agreement will go into effect in the first half of 2009 when Microsoft Live Search is targeted to be available on new Verizon Wireless feature phones and smartphones.  more

Related Tags: google, microsoft, smartphone, smartphones, verizon-wireless, verizon, mobile-search, USA

58 Million US Mobile Subscribers Have Seen Advertising Over Their Phones

Twenty-three percent (58 million) of all U.S. mobile subscribers say they've been exposed to advertising on their phones in the past 30 days, according to a new report from The nielsen Company. Half (51% or 28 million) of all data users who recall seeing mobile advertising in the previous 30 days say they responded to a mobile ad in some way.  more

Related Tags: mobile-data, USA