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Articles tagged with: Nielsen
Mobile Internet Extends the Reach of Leading Websites by 13%
Web monitoring firm, nielsen has reported that mobile Internet extends the audience reach of many leading Internet sites by an average of 13 percent over home PC traffic alone. For some categories, such as weather and entertainment, the extended reach can be even greater. more
Related Tags: social-networking, mobile-internet, weather
58 Million US Mobile Subscribers Have Seen Advertising Over Their Phones
Twenty-three percent (58 million) of all U.S. mobile subscribers say they've been exposed to advertising on their phones in the past 30 days, according to a new report from The nielsen Company. Half (51% or 28 million) of all data users who recall seeing mobile advertising in the previous 30 days say they responded to a mobile ad in some way. more
Related Tags: mobile-data, mobile-advertising, USA
46 Million Mobile Data Users Used Mobile Search Functions in Q3 2007
46.1 million mobile data users in the USA used mobile search functions in the third quarter of 2007 according to a report released today by The nielsen Company examining the mobile search behavior of wireless subscribers. more
Related Tags: mobile-data, mobile-search, wap, USA
35% of US Tweens Own a Mobile Phone, According to Nielsen
The nielsen Company has released the findings of an in-depth study on the mobile media and cross media behavior of U.S. "tweens" (ages 8-12). more
Related Tags: text-messaging, ringtones, USA
M:Metrics Wins Summary Judgment Dismissing Patent Infringement Claim
M:Metrics has announced that in a patent infringement lawsuit filed by Telephia, now called nielsen Mobile, the court has ruled that M:Metrics does not infringe Telephia's patent. In awarding M:Metrics' petition for partial summary judgment, the court ruled that Telephia's claims "have been proven by M:Metrics to be either factually baseless or so highly attenuated that they fail to raise any issue of material fact." more
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Nielsen Re-Launches its Mobile Metrics Service
The nielsen Company, which recently acquired mobile measurement firm, Telephia has re-launched its mobile tracking services under the brand-name Neilsen Mobile, along with a revamp of its internet reporting services. nielsen Mobile will use Telephia's measurement tools and large-scale, integrated consumer panels to understand and interpret the behaviors, attitudes and experiences of mobile consumers. more
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Increased Availability of GPS on Mobile Phones Drives Navigation Services
With GPS available on more new mobile devices, consumer demand for location-based services (LBS) such as navigation is growing, according to Telephia, a service of The nielsen Company. While location-based services deliver highly personalized offerings such as friend-finding and other location-aware features, navigation represents the lion's share of revenue. Moreover, favorable carrier deck placement for LBS applications and the bundling of navigation services with data packages have contributed to record high downloads. more
Related Tags: lbs, gps, navteq, weather, ringtones
Mobile Music Downloads to Appear on Billboard Sales Charts
Groove Mobile has announced that it will start reporting global sales of mobile music downloads to nielsen SoundScan. Effective July 10, nielsen SoundScan, the sales source for the Billboard music charts, will include Groove's mobile music purchase data in reporting comprehensive sales of the world's key mass merchants and non-traditional outlets. The inclusion of Groove Mobile data will complement nielsen SoundScan's reporting of the mobile marketplace and its impact on global music sales. more
Related Tags: 3-uk, mobile-music, bell
Neilsen Buys Rival Measurment Firm, Telephia"
The nielsen Company is buying the mobile content tracking firm, Telephia for an undisclosed amount. Telephia and nielsen are both privately held companies. more
Nielsen to Measure the Mobile Media Consumer
The nielsen Company has announced that it will begin measuring mobile phone users through a new service called nielsen Wireless. This service will measure how many people use content services such as mobile Internet and mobile video and what impact this has on established media behavior. more
Related Tags: verizon-wireless, american-idol, satellite, mobile-video