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Articles tagged with: Mvno and Mobile Video
Mobile Advertising Takes Off with Tier-1 Operators Adopting the Service
The ubiquity of mobile services and increasing uptake of various mobile data services and applications have provided mobile operators with new channels of communication and always-on connectivity to their target audience. With a mobile penetration rate of nearly 85 percent, the U.S. mobile operators have a customer base of almost 250 million waiting to be tapped for mobile advertising revenues. more
Related Tags: mobile-data, rsa, privacy, personal, mobile-advertising, mobile-internet, target,
New Content Drives the U.S. Premium Mobile Market
The U.S. premium mobile content markets continue to exhibit strong growth, allowing mobile operators to increase data revenues and counter the effects of decreasing voice revenues. While high-speed networks, capable devices, participation of large media organizations in the mobile ecosystem, effective marketing, and promotions are some factors driving service uptake, the challenge is to bundle multiple content categories to present a unified client experience. more
Related Tags: analytics, virgin-mobile, frost-&-sullivan, virgin
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