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Articles tagged with: Mobixell Networks and Mobile Content
Third of under 35 year olds receptive to idea of ad-sponsored mobile content
A new UK survey, commissioned by Mobixell Networks - providers of mobile multimedia and advertising solutions - amongst 832 mobile phone users, reveals a sizeable opportunity exists amongst the 16-34 year-old demographic to offer ad-funded mobile content via rich media services like multimedia messaging or mobile video services. The findings reveal that 35% of 16-35 year-olds would use more MMS and 29% would use more video services if they were offered free or discounted in return for receiving mobile adverts. more
Related Tags: google, mobile-tv, mms, mobile-advertising, blyk, gfk, UK
Poor User Experience Costing Tier 1 Operators $30 Million per Month
Mobile advertising provider, Mobixell Networks has released findings from its live networks' information gathered that underline the importance of ensuring a consistent user experience in driving recurrent mobile content revenues. The statistics, aggregated from pre and post deployment stats from seven tier one European operators, highlight the incremental revenue achieved from new and existing subscribers in offering an improved customer experience in the use of mobile content. more
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