Articles tagged with: Mobile Search and Smartphones

Microsoft Wins Mobile Search Deal with Verizon

Verizon Wireless has signed a deal with Microsoft to provide portal, local and Internet search as well as mobile advertising services to customers on its devices. The five-year agreement will go into effect in the first half of 2009 when Microsoft Live Search is targeted to be available on new Verizon Wireless feature phones and smartphones.  more

Related Tags: google, microsoft, smartphone, verizon-wireless, verizon, mobile-advertising, nielsen, USA

Rapid Adoption of Smartphones Driving Mobile Search Activity

According to a consumer study of U.S. mobile phone users conducted by The Kelsey Group with research partner ConStat, 18.9 percent of mobile consumers now use a smartphone. Among those surveyed, 49.2 percent plan to purchase an advanced mobile device within the next two years.  more

Related Tags: smartphone, USA

Explosive Smartphone Growth Driven by New Features, Ease of Use

The smartphone segment of the handset market is forecast to experience strong growth, increasing from just over 10% of the market in 2007, to more than 25% of the market by 2012 says IMS Research. The growth in the smartphone market is being driven by a new breed of smartphones, which are decidedly more consumer friendly. Historically, new technologies have been positioned as a unique selling point for the handset, as was the case with MP3 players and Cameras. These are attractive to customers, but have offered limited operator revenue returns to date.  more

Related Tags: microsoft, gps, touchscreens, ims, mp3