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Articles tagged with: Mobile Search
Mobile Search Critical as Search Advertising Races Towards $5 Billion in 2013
..ith Asia-Pacific showing the greatest overall gains. On-portal, off-portal, and SMS-based search will be important drivers of search-related advertising, with total SMS searches growing from 13 billion in 2008 to over 76 billion by 2013. "Bran more
Related Tags: google, abi-research, yahoo, mobile-advertising
Mobile Search Revenues to Reach $4.8 Billion by 2013
Annual revenues generated by mobile search services are expected to reach $4.8bn by 2013, according to a new report from Juniper Research. The report says that while revenue generated by data charges associated with mobile search is significantly higher than that generated by mobile advertising at the present time, the gap will close over the next five years as the relatively young mobile advertising market establishes itself. more
Related Tags: google, juniper-research, walled-garden, mobile-advertising
Yahoo to be T-Mobile's Exclusive European Mobile Search Partner
Internet search engine, Yahoo has entered into a new strategic partnership with T-Mobile to bring Yahoo's mobile services to millions of consumers in T-Mobile's European footprint. This agreement sets the stage for Yahoo oneSearch to become the exclusive mobile search service for T-Mobile customers beginning at the end of March, 2008. more
Related Tags: asia-pacific, telefonica, yahoo, rogers-wireless, america-movil, mobile-internet, rogers, weather
Mobile 411 Services: An Advertiser's Dream
Directory assistance (411) provider, V-Enable has published the results of a nationwide survey that they commissioned from Local Mobile Search (LMS), an Opus Research Advisory Service. The study revealed key information on 411 users' behavior, needs and expectations. Among the findings, LMS found that mobile Directory Assistance (DA) users are in the purchase decision mode; precisely the types of consumers most attractive to marketers. more
Related Tags: USA
What Were China's 600 Million Mobile Users 'Searching' For Last Year?
The Chinese mobile search engine, mInfo is releasing some key search statistics that shed light on real user behavior and the state of the sector in the world's largest wireless phone market. Although some new players entered the market in 2007, there was also a shake out of the less competitive firms who focused solely on WAP for delivering their services. The delays in 3G license issuance and network deployment combined with new carrier data pricing/access policies have caused considerable strain on these firms as active WAP users actually decreased from 2006 levels. Fortunately, users found alternative means of accessing the information they needed. According to iResearch, the number of mobile search users grew to 61 million by the end of 2007, and is forecasted to reach 117 million by 2008 and to over 200 million by 2010. more
Related Tags: mobile-advertising, minfo, wap, China
46 Million Mobile Data Users Used Mobile Search Functions in Q3 2007
46.1 million mobile data users in the USA used mobile search functions in the third quarter of 2007 according to a report released today by The Nielsen Company examining the mobile search behavior of wireless subscribers. more
Related Tags: mobile-data, nielsen, wap, USA
Yahoo! Launches Mobile Search in Latin America
Yahoo! has announced the availability of its mobile search engine beta, OneSearch in Argentina, Brazil and Mexico, with localized content presented in Spanish and Portuguese. more
Related Tags: weather, Argentina
Most Telecom Carriers will Fail to Transform into Successful Content Enablers
Traditional telecom carriers can no longer rely on conventional competitive tactics such as price cuts, promotions and basic product bundling to maintain their edge in the consumer segment, warned Gartner. Speaking at Gartner Symposium/ITxpo, Gartner analysts today said that non-traditional telecom players like Apple, Google and Nokia, which have a strong understanding of consumers, are adopting new business models that are forcing carriers to reassess their approach and service delivery. more
Related Tags: skype, outsourcing, customer-care, gartner, france-telecom, edge, bt, sk-telecom
Explosive Smartphone Growth Driven by New Features, Ease of Use
The smartphone segment of the handset market is forecast to experience strong growth, increasing from just over 10% of the market in 2007, to more than 25% of the market by 2012 says IMS Research. The growth in the smartphone market is being driven by a new breed of smartphones, which are decidedly more consumer friendly. Historically, new technologies have been positioned as a unique selling point for the handset, as was the case with MP3 players and Cameras. These are attractive to customers, but have offered limited operator revenue returns to date. more
Related Tags: microsoft, gps, smartphones, touchscreens, ims, mp3
Mobile Internet Access a Key Feature for Replacement Handsets
Nearly half of Americans say that improved internet access will be a key factor in deciding which mobile phone to buy when they next come to change their handset. The survey, conducted by The Kelsey Group with research partner ConStat found that only 26 percent of mobile phone service subscribers currently opt for an Internet access plan, and that 44.7 percent would study the internet browsing capability in any new handset they choose. more