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Articles tagged with: Mobile Search
Uptake of Mobile Data Services Boost Prospects for the Mobile Ad Market
The increasing adoption of messaging, mobile Internet, mobile video, rich application, mobile search, and a multitude of available data services, which can also be used to serve up mobile ads, is driving growth in the U.S. mobile advertising and search market. The rapid addition of new data subscribers and the increasing frequency of mobile data usage are generating a newer inventory that is then open to monetization. Mobile advertising projects a unique and compelling value proposition that continues to generate strong interest from key stakeholders. more
Related Tags: mobile-advertising, USA
Strategies for the success of Mobile Search
With a growing appetite for mobile applications, services, and content, consumers and business users will be looking to mobile search to streamline their information/content access and retrieval. more
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Will Yahoo Link Its Mobile Search With Microsoft's?
One of the big questions of the pending Yahoo-Microsoft search pact -- Will Yahoo replace its search on mobile devices with Microsoft's search? -- remains unanswered. more
Related Tags: yahoo, microsoft
China Telecom and mInfo partner on Mobile Search for China
China Telecom has selected local mobile search engine, mInfo as a partner to deliver its "QuanNengSou" (Complete Search) services for its mobile subscribers nationwide. The search service will be available in key markets in Q2 2009 and launch nationwide in the second half of 2009. more
Related Tags: china-telecom, china-unicom, minfo, partner, baidu, China
Vodafone Considers Swapping Google for Yahoo
Vodafone is reported to be considering switching its mobile search service from Google to Yahoo when their existing contract expires at the end of this year. Citing people close to the matter, Bloomberg News reported that the talks are still ongoing, and that Yahoo is not the only firm Vodafone is talking to. more
Related Tags: google, t-mobile, eu, vodafone, o2, yahoo, mobile-advertising, vodafone-uk, instant-messaging, partner
Microsoft Announces New Mobile Advertising Partners
Microsoft announced that several major European mobile publishers and network operators have chosen Microsoft as their mobile advertising partner. The announcement builds on the acquisition of ScreenTonic and the roll out of advertising opportunities on Microsoft's owned and operated mobile services. more
Related Tags: orange, microsoft, eu, mobistar, verizon-wireless, verizon, mobile-advertising
Microsoft Wins Mobile Search Deal with Verizon
Verizon Wireless has signed a deal with Microsoft to provide portal, local and Internet search as well as mobile advertising services to customers on its devices. The five-year agreement will go into effect in the first half of 2009 when Microsoft Live Search is targeted to be available on new Verizon Wireless feature phones and smartphones. more
Related Tags: google, microsoft, smartphone, smartphones, verizon-wireless, verizon, mobile-advertising, nielsen, USA
Why Google must expand into mobile, and why it will succeed
According to research just published by Screen Digest, Google's move into mobile will deliver major growth over the next five years. Screen Digest believes a push towards mobile is a crucial for the company, especially in the current economic climate. more
Related Tags: android, google, microsoft, smartphone, screen-digest, mobile-advertising, seven, operating-system
Virgin Mobile UK to Use Yahoo Search Portal
Internet search portal, Yahoo! has secured a deal to provide mobile search services for the UK based Virgin Mobile. The service will be launched on the MVNO from next week (8th Dec). Yahoo! and Virgin Media also plan to deliver mobile sponsored search results and contextually served sponsored listings within the Virgin Media mobile portal early 2009. more
Related Tags: rsa, virgin-mobile, mvno, virgin-media, UK
Rapid Adoption of Smartphones Driving Mobile Search Activity
According to a consumer study of U.S. mobile phone users conducted by The Kelsey Group with research partner ConStat, 18.9 percent of mobile consumers now use a smartphone. Among those surveyed, 49.2 percent plan to purchase an advanced mobile device within the next two years. more
Related Tags: smartphone, smartphones, USA