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Articles tagged with: Mobile Messaging and Analytics
Global Consumer Mobile Messaging To Exceed $88 Billion By 2012
Total spending on mobile messaging services by consumers will rise 15% from $65 billion in 2007 to over $88 billion by 2012, according to a new Strategy Analytics report. Although SMS will continue to contribute to the vast share of consumer messaging spend, the availability of low-cost flat-rate data plans will enable rapid growth in usage of traditional PC based messaging services, such as email and instant messaging via mobile. more
Related Tags: mms, mobile-email, sms, instant-messaging, 3, email
Business Use of Wireless IM to Exceed $2 Billion
A new report from Strategy Analytics finds that a number of supply and demand side catalysts are aligning to accelerate business use of mobile Instant Messaging (IM) into a US$2 billion-plus opportunity in Western Europe and North America by 2010. From wireless access, to secure and fully auditable enterprise IM platforms, to public mobile IM services such as MSN Messenger, AIM and Yahoo! - both IT-sanctioned and rogue use of mobile IM is set to grow significantly. more
Related Tags: oracle, mobile-email, ibm, voicemail, strategy-analytics, nortel, rim, instant-messaging, ims, mobile-im, mobile-instant-messaging, nokia,, public-mobile, qwerty
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