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Articles tagged with: Mobile Internet and Mobile Advertising
AdMob Sees Rising Apple Device Traffic from Western Europe/Asia
Mobile advertising agency, AdMob has reported that while North America leads with 58 percent of iPhone and iPod touch users, Western Europe and Asia have increasingly become popular geographic regions, representing 26 and seven percent of Apple device users, respectively. The worldwide ratio of iPhone to iPod touch users in the AdMob network was roughly two to one in June; although this varied from region to region, this ratio has remained relatively constant over the last several months, implying a similar growth rate for both devices worldwide. more
Related Tags: admob, iphone, windows
Mobile Advertising Growth Fueled by New Ad Formats on Smartphones
A survey commissioned by mobile social networking provider, Brightkite has found that 38% of US mobile phone owners recall seeing advertising on their cell phones in the first quarter of 2009, although for Smartphone users, the recall rate jumped to 59%. more
Related Tags: brightkite, gfk-technology, iphone, gfk, USA
Top 20 handsets Represent 43% of Mobile Advertising Inventory
Mobile advertising agency, Millennial Media has announced the launch of a monthly Scorecard for Mobile Advertising Reach and Targeting (SMART). This monthly report will aim to detail relevant insights about the U.S. mobile advertising market by focusing on reach, targeting, impressions and handset information. more
Related Tags: , social-networking, edge, texas, ovi, iden, millennial-media, smart, USA
Mobile Advertising Figures Defy Economic Slide
BuzzCity has published its latest Mobile Advertising Index, which shows the global recession is having little to no effect on mobile advertisers or user habits. The Index documents the growth of mobile internet advertising and represents inventory sold across the BuzzCity Mobile Advertising Network in more than 200 countries globally. more
Related Tags: , sim, eu, tim, ovi, iden, 112
Social Networking Usurping Mobile Messaging as Communications Tool
Openwave Systems has published a report highlighting key mobile internet usage trends in North America, based on findings derived from its Mobile Analytics product. Strong themes that Mobile Analytics uncovered included upticks in social networking site usage suggestive of a new preferred method of communication with the potential to unseat traditional forms of messaging such as email for a particular segment of subscribers; an analysis of mobile advertising click-through rates (CTR) that showed clear advantages of targeted promotions; and the growing trend in accessing mobile classifieds via the mobile device. more
Related Tags: google, microsoft, sim, social-networking, analytics, ict, tim, ovi, iden, admob, facebook, play, USA
High Use of Mobile Phones at Home for Mobile Internet Browsing
Orange has published the results of a survey commissioned to reveal the role of mobile media usage within the broader media landscape. The report, Exposure 2 consists of independent qualitative and quantitative research, following a survey of more than 2,000 mobile media users from across all UK mobile networks. The survey focuses on consumer consumption of mobile media, and attitudes towards it when used as a marketing channel - particularly in comparison to other traditional and digital media. more
Related Tags: orange, sms, ict, itu, personal, partner, coupons, mobile-content, UK
Madhouse Served Over 5.6 Billion Targeted Mobile Ad Impressions in 2008
Chinese mobile advertising agency, Madhouse says that it served 5.6 mobile ad impressions using its MadServing system in 2008, which is 12 times the total impressions Madhouse served in 2007. This increase in traffic is the result of the continued and accelerated growth of China's mobile internet advertising market and Madhouse's dominance in the market. more
Related Tags: nokia, 3g-license, mobile-video, 3g-licenses, China
Orange Selects Mobile Advertising Platform
Mobile advertising agency, Ad Infuse has announced that Orange has selected the its adInMotion platform to enable mobile advertising to Orange countries. The initial launch will deploy Ad Infuse technology in several countries in Europe, providing mobile advertising capabilities to Orange Advertising Customers through a centralized ad serving solution. more
Related Tags: orange, privacy, ad-infuse
German 3G Penetration Rate to Reach 60% by 2012
A report from Goldmedia says that 3G penetration rates will reach 60% in Germany by 2012 and revenues from data services on mobile devices, not including those from SMS and MMS, are expected to more than triple to Euro 5.7bn by 2012 from Euro 1.6bn in 2007. more
Related Tags: mms, sms, arpu, mobile-music, Germany
Mobile operators will be first to gain from mobile social networking
Social networking is gaining mobility as online social networking providers add mobile interfaces to their services, and numerous specialist, mobile-centric social networks emerge. However, according to Analysys MasonĂ's new report, mobile operators will be the most immediate beneficiaries of mobile social networking services. more
Related Tags: mobile-data, social-networking, vodafone, youtube, facebook
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