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Articles tagged with: Mobile Im and Personal
Business Customers’ Mobile IM Adoption More About Familiarity than Mobility
In a new White Paper, ABI Research reports that mobile IM adoption is negatively correlated to mobility. According to principal analyst Dan Shey, "The greatest adopters of mobile IM are T-Mobile subscribers whose demographic profile shows a high percentage who only work in an office. As office work typically requires PC access, mobile IM adoption appears more related to familiarity with IM through the PC rather than mobility itself." more
Related Tags: t-mobile, mobile-messaging, smartphone, arpu, driving, abi-research, verizon, sprint, displays, qwerty,
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