Articles tagged with: Mobile Im and Driving

Business Customers’ Mobile IM Adoption More About Familiarity than Mobility

In a new White Paper, ABI Research reports that mobile IM adoption is negatively correlated to mobility. According to principal analyst Dan Shey, "The greatest adopters of mobile IM are T-Mobile subscribers whose demographic profile shows a high percentage who only work in an office. As office work typically requires PC access, mobile IM adoption appears more related to familiarity with IM through the PC rather than mobility itself."  more

Related Tags: t-mobile, mobile-messaging, smartphone, arpu, abi-research, verizon, personal, sprint, displays, USA

SMS Revenues to Decline in Western Europe until 2011

New analysis from Frost & Sullivan finds that SMS still represents the lionÃ's share of mobile data services revenues in Western Europe in 2007, and while MMS has failed to replicate SMSÃ' success, many operators are looking on MMS as a medium for delivering user-created content, advertisements and news, which is likely to spur usage and adoption. Value-added features will be key to driving the uptake of mobile IM services.  more

Related Tags: mms, sms, mobile-data

Mobile Web 2.0 Revenues to Reach $22.4bn by 2013

The global market for Mobile Web 2.0 will be worth US$22.4 billion in 2013, up from US$5.5 billion currently, according to a new report by Juniper Research. Embracing social networking & User Generated Content (UGC), mobile search and mobile IM (Instant Messaging), Mobile Web 2.0 provides a framework for delivery of collaborative applications, further enhanced and contextualised via LBS (Location Based Services).  more

Related Tags: juniper-research, social-networking, privacy, lbs, mobile-advertising, mobile-search